Years ago, after creating the Brand Cynosure Hotels we created these T-shirt and Fridge Magnet Souvenir Badges as a give away to kids who visited the Resort at Coorg.
Simple graphics showing the Wildlife at Coorg and Exploring Coorg. Some Badges were distributed as per the Sunsign of the visitor.
A simple ‘Budget’ communication.
“I don’t see a reason to tweet often”. Warren Buffett has tweeted only nine times. He has 1.43 million followers.
If a ‘Creative’ is doing well, don’t change it for the sake of change.
One of the oldest sayings on Wall Street, is to “let your winners run, and cut your losers.” – Same applies for Campaigns and Creatives that run well…
WeSchool Welingkar’s Media campaign is running very well for the last 6 years so we are not changing it – of course we update it and make it relevant but the successful core idea remains the same.
Design reflects your Brand creating perceptions – design is a big communication tool. Use Strategy in Design to communicate the Brand. Refer to your Brand Usage Manual to communicate consistently through Design.
Our experience since 1994: A Brand Image is a Strategy; Design comes in much later.
Communication is very powerful, visual communication more so. Never print / publish anything unless it has a strategy. Every action you take / a piece of communication you send out, either Builds or Breaks your Brand.
Strategy – A visual ‘non-normal’. We created the Brand Image for Mafatlal Interiors which has a yellow triangle in the background. The yellow triangle – the left-handed tick in the Mafatlal Brand Image made all the difference in its recall value and originality – because visually it’s not the ‘normal’ – It’s a reverse tick mark.
We were the exclusive branding and communications agency for 3 years. We designed the ‘Look and Feel’ of their outlets, Created their Communication material and also Advertisement Campaigns.
We did this in 1997.