Ideas & Learnings

Here we are sharing with you our learnings over the years, ideas & thoughts we liked.

If you have anything to share, discuss or brainstorm on, feel free to write to us at [email protected] or send us a watsapp message on +91 9820142505.

Cynosure – Subtle Communication

Years ago, after creating the Brand Cynosure Hotels we created these T-shirt and Fridge Magnet Souvenir Badges as a give away to kids who visited the Resort at...

I don’t see a reason to tweet often

“I don’t see a reason to tweet often”. Warren Buffett has tweeted only nine times. He has 1.43 million followers. #neoteric #warrenbuffett #kedar #neoteri...

If a ‘Creative’ is doing well, don’t change it for the sake of change.

If a ‘Creative’ is doing well, don’t change it for the sake of change. One of the oldest sayings on Wall Street, is to “let your winners...

Good design is intelligence made visible.

Design reflects your Brand creating perceptions – design is a big communication tool. Use Strategy in Design to communicate the Brand. Refer to your Brand...

Brand Image – It’s Strategy, Strategy, Strategy.

Our experience since 1994: A Brand Image is a Strategy; Design comes in much later. Communication is very powerful, visual communication more so. Never print /...