Strategic Campaign

What the Latest Algorithm Updates and Reports Are Telling Us

Search engine optimization is a competitive, ever-changing landscape that requires marketers to adapt fast.

Google changes its own algorithm up to 600 times every single year.

And according to Google itself, it has confirmed this in tweets, “each day, Google usually releases one or more changes…”

Keeping up with changes is extremely hard. But it’s also necessary if you want your organic traffic to be consistent and continue to improve.

You can’t be doing what worked five years ago today and expect the results to last forever.

With changes coming daily and significant updates in the works, SEO is, has and will keep changing as consumer behavior changes.

Google’s search engine is designed for the people, not for the marketers.

We can’t keyword stuff anymore and expect to rank number one.

Now meaningful experiences for users play a key role in success. Creating content that solves user problems faster and more efficiently.

As of late, Google has pumped out a few major changes to the way we conduct SEO practices in 2018 and beyond

 

 

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The Most Vital SEO Strategy

 

I don’t think I am the best SEO out there. And I am not the most well-known SEO.

But when you have been doing SEO as long as I have, eventually you meet most of the players in the space.

And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not.

Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public. And I also never put anyone in a position that would compromise their job.

But what was crazy is that the SEO advice I got on August, 2015, from a Google employee changed my life.

And what’s even crazier is that the advice I got on that particular day, is probably known by almost every SEO out there, but I bet less than .01% of SEOs use this strategy.

In other words, a Google employee shared knowledge that was readily available on any major search blog, yet I was too lazy to implement what I already knew.

So what did I learn?

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Writing Content That Is Too In-Depth

 

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants.

What’s funny is, I have done it all.

I’ve even tested out adding custom images and illustrations to these in-depth articles to see if that helps.

And of course, I tested if having one super long page with tens of thousands of words or having multiple pages with 4,000 or 5,000 words is better.

So, what do you think? How in-depth should your content be?

Well, let’s first look at my first marketing blog, Quick Sprout.

 

Short articles don’t rank well

With Quick Sprout, it started off just like any normal blog.

I would write 500 to 1,000-word blog posts and Google loved me.

Just look at my traffic during January 2011.

 

 

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Brand Image Creation and Brand Communication for Motilal Oswal

In 1999 we created this Brand Image for Motilal Oswal Securities Limited. This classic was possible due to the perfect Brief, personal involvement, Freedom given to us to be Creative by Mr. Motilal Oswal, Mr. Raamdeo Agrawal and Mr. jagdeep Kappor (Samsika).

It’s is an honour for us to be Exclusive Retained Advertising Agency for Motilal Oswal (1999 to 2005).

We did break a lot of records:

Wealth Creation Thoughts Campaign with personal guidance of Mr. Raamdeo Agrawal and Mr. Motilal Oswal. We Created and Released more than 400 Ads on the Front Page of National Financial Dalies – Economic Times, Business Standard, Business Line and Rajasthan Patrika.

Designing of the first Channel Partner Outlet at Seetladevi, Mahim, Mumbai

More than 1000+ Outlet Signages – From Mumbai to Jhoomritalliya.

can write anything here. the link here will go to google page.

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Audio Post

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Theme Release Party

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Child Prodigy Award Ceremony

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TrueThemes Office Party

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Aenean lacinia bibendum nulla sed consectetur. Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Aenean lacinia bibendum nulla sed consectetur.

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