ANJ Group

“The first time i met Kedar 7 yrs back i was not sure what branding was and what Kedar will be able to do. But now after 7 yrs having got 3 brochures designed, 2 logos for my 2 companies and 2 websites for my 2 companies, I think there is no one better than Kedar.
Each time I look at my visiting card designed by Kedar i thank him for the wonderful work he has done. Feels really honoured to work with him and really adore his work. Kedar understands what u want n gives u more than you want. That’s the best part in him. I don’t imagine myself working with anyone else in my life but Kedar. I mean each word i said…”

Mr. Ashok Kularia,

MD, ANJ Group

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Unicef Brochure

A feather in our cap …
The International Institute of Population Sciences (IIPS) chose our design for their first ever Comprehensive Nutrition Survey in Maharashtra (CNSM) 2012.

Unicef Brochure
The Comprehensive Nutrition Survey in Maharashtra (CNSM) 2012 is the first ever State-specific nutrition survey with a focus on infants under two and their mothers. The International Institute of Population Sciences (IIPS) and UNICEF are involved in the study which examined a representative sample from each of the six administrative divisions of Maharashtra. (Link: http://www.unicef.org/india/reallives_7973.htm)

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Packaging for Bee the Change

A very successful packaging. A planned Design Communication – every word, design element on the bottle was strategically decided so that the ‘experience’ starts the moment a consumer picks up the bottle.

best packaging

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Complete Brand Creation – Megatowns

Brand Name, Brand Image and Brand Positioning for Megatowns.

Mega Towns – The Brand
The Company is built on a robust set of tangible and intangible values. Intangible in culture and tangible in delivery.

‘Value is where the King is…’ is symbolised by the King with the Golden Plus of value created. The company’s intellectual expertise and deliverables is always in Pluses – in Identifying (locating), Creating (building) and Delivering (handover) Value.

The Brand Image is a reflection of the Corporate’s Promise – To Identify, Create and Deliver Value.
– The Bold, Honest and Semi-Contemporary Type used in Fresh Orange for the Company Name is a representation of the robust values and strengths of the company.
– The graphic element – King with a Golden Crown, depicts the King’s expertise of identifying, creating and delivering a value location (the creation of intangible Value in space, created by contours of a chess board king; topped with a crown – Golden Plus – the promise of a future value)
– The metaphoric King with the Golden Crown: The King creates The Kingdom wherever he goes.

The Positioning is the real truth in tangible delivery: We know Mumbai Best!

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ANJ Group

“Kedar has been our partner in creating our brochures and website since a 7 years now. His work has helped us in building our brand. He has the ability to transform vision, direction into on-target creative.”

Ms. Gauri Kundnanai
Director,
ANJ Group

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Kanji Forex

We strategically created the Brand Image and the Brand Positioning for the Forex Firm started in 1935. The brief was to Enhance the Brand Image and make it contemporary, but retaining its goodwill and recall value.

We also did the website and signage for their Forex Outlet.

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