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If a ‘Creative’ is doing well, don’t change it for the sake of change.

One of the oldest sayings on Wall Street, is to “let your winners run, and cut your losers.” – Same applies for Campaigns and Creatives that run well…
WeSchool Welingkar’s Media campaign is running very well for the last 6 years so we are not changing it – of course we update it and make it relevant but the successful core idea remains the same.